As small business owners in a small niche like veganism, we have no choice but to adapt to survive.
This year has been a mess. As we are seeing now, things will get messier. Contagion numbers are rising with no sign of subsiding, despite all the news of supposed vaccines just around the corner!
And so Christmas is unlikely to be merry in any way, shape or form. For small business, this year will be gloomy. We’re seeing businesses who can’t hold on to their staff, while others simply fold altogether. This will be hard to live through, economically and emotionally.
Those who are lucky enough to still hold down a job are not going to spend money as in previous years. It is a given that Christmas is going to be lean for most.
As small business owners in a small niche like veganism, we have no choice but to adapt to survive. If your revenue is principally coming from promoting Amazon products, for example, you need to add an alternative stream of revenue. Now. People will not be spending money this year.
That’s why it’s taken so long for me to relaunch OhSoGreen. I’ve been recycling my plans for the platform. Originally, I was going to include a great, big marketplace where vendors from all over the world could come to sell their vegan, eco-friendly products. But, that’s simply not going to be a profitable outlet this year. People will not spend money this year.
To survive these trying times, we all need to adapt, revamp and recycle.
I’ve decided to dedicate a portion of this platform for the DIY recycling market. As an avid vegan yearning to support the vegan movement around the world, the vegan blogosphere will be front and centre of the platform. I have created tools to help the vegan blogosphere, for example, to reach a wider audience and I will get to that in another post.
But I revamped the Video section. OhSoGreen Videos will now also have a place for people to come in and learn how to recycle and upcycle and do it themselves. Our visitors will find videos showing how to make agendas for 2021 with recycled paper they have left around the house. We’ll have videos showing people how to produce their own perfumes, design and set their own fashion accessories, recycle some old clothes to new, fashionable clothes, set up their own little greenhouse in their own kitchen – all with stuff lying about the house.
Key to us is to show people how to recycle old stuff to give it new life, rather than buy new stuff. This, I believe, is the future.
We did a lot of testing and research to see how consumers have changed in the last year. Before the pandemic, we were on a path to inevitable recession. Then, the pandemic struck. Two strikes!
The consumer has changed faster than anyone imagined. Want to know the 3 top trends in lifestyle niche? Its not exactly veganism, but all 3 are related.
Find out what the top 3 fastest growing niches are on the internet.