We Do Ethical is an award winning brand working with people and businesses to give them the knowledge and power to get a CO2 status and offset their carbon footprints to help our world become carbon neutral, starting with the UK by 2050.
In business for 10 years and based out of the UK, We Do Ethical, is reaching out to the local business community to consider green solutions for the future of us all.
Here’s my interview with them.
Tell us about who your client is?
Our award winning, green thinking business finds sustainable solutions and sets targets for organisations to increase sustainable development. We unite our clients across the country with the information they need on standards of ethical practice in all sectors including fashion, beauty, food, energy, agriculture, education and healthcare.
Our service is built using the framework of the United Nation’s seventeen principles for sustainable development. Adopting these business principles has proven to attract loyal, conscious consumers to the products and services that our clients provide.
Through our work, projects, campaigns and events we have helped thousands of people and organisations to live more ethically, building an authentic network of support and well established client base since 2009.
How old is your average audience?
How is veganism perceived in the local market in 2020?
In Bournemouth, UK, we perceive the local vegan and eco-friendly market to be growing exponentially for the past ten years since working in the sector since 2009.
This huge growth looks very stable with more restaurants opening on the high streets and higher demand for vegan options on the menu’s of local independents and major chains alike.
In the fashion sector the green movement for up-cycling is on the rise for 16 – 26 year olds and we see many people opting for pre-loved and vintage key pieces over fast disposable fashion.
For beauty the green movement continues to grow with consumer knowledge of harmful ingredients included in brands they once loved, many people are ditching and switching to brands with new values that reduce harm to people, planet and animals.
And how do you rate the local media when it comes to covering the vegan market and lifestyle?
In the UK, veganism is widely recognised and perceived well amongst our communities. There are now more than ever, many products available that do not contain animal products.
We have always been grateful to the local and national media for covering our campaigns for a sustainable future. Planting trees to save the planet is our focus and we have received support from local and national celebrities for not only our campaigns but also for promotions of our communities eco-friendly products and services.
What tools do you use to reach your audience and find new markets?
We reach out to people and businesses through our annual ethical awards to discover brand ambassadors who campaign with us to raise awareness of our projects.
They do this over social media as do we ourselves, teamed with events such as beach cleans, litter-picks we reach our clientele of change makers who want to make a positive difference.
Is the vegan consumer, in your opinion, well served in the UK’s supermarkets?
In the UK, our local and major super markets boast a good selection of vegan and plant based products. In our supermarkets for example, we have frequent ‘free from’ sections which are specifically made without things like eggs and dairy.
And how about your personal journey with veganism?
My personal journey to becoming a vegan actually began with fashion. Whist studying a BA (hons) Fashion studies in 2009, I examined the amount of waste, exploitation and pollution that the fashion industry caused and was shocked to find that the subject I loved was doing so much harm to people, planet and animals.
And running a business directed towards a community keen on an eco-friendly lifestyle, how did that come about?
We Do Ethical grew from a project with ITV to raise ‘fast fashion’ awareness. Today, we focus on helping the UK become carbon neutral before 2050.
Through our work we have been grateful enough to have worked with many fantastic clients with companies of all sizes, both locally and internationally.
The objective to help people to achieve more ethical sustainable practices is usually a question of budget whether it’s a business or and individual. To overcome this difficulty and others alike, we use my experience and network to achieve the right changes at the right times for the people we work with.
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Fact is, people are becoming more aware of their own footprint. No doubt. But, with so much noise in social media, TV, newspapers, magazines, etc, it can be confusing for many to find that one first step to begin transitioning their homes, offices, family and lives, in general, towards a more carbon-neutral existance.
What do you recommend to those who wish to take those first steps towards an eco-friendly life?
Join in a litter-pick, beach clean or pledge trees to plant and help support the cause.
You could start by sharing a photo of yourself in your best green outfit for shoutouts on social media, using the campaigns hashtag: #WearitGreen