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The vegan tattoo artist

The vegan tattoo artist

In The Interview Series, I have been meeting people from all walks of life, with different journeys and different experiences when it came to launching their vegan businesses. Most of my interviews have been about learning more about the vegan business and how this pandemic has affected their business. My quest on OhSo has always been to find ways to support the promotion of vegan businesses. And learning about the difficulties they now face during these uncertain days has helped me understand what I can do to support them get over these hard times. i hope it’s helped the reader too.

Like I said, most of the interviews have been about the business. But I’m also interested in the people behind the business. In this case, I meet Ismael who runs a local tattoo shop in Barcelona. So, with no further ado, here’s Ismael. The translation is in both Spanish and English.



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Your business name

Poker Tattoo

Tell us a little something about your business.

We are a family-run tattoo studio specializing in realism and neo-traditional styles. We only use vegan and cruelty-free products.

How old is your business?

8 years.

You’re located in Barcelona. Who do you cater to? What kind of people, age-group are you seeing most interest from?

We attract all types of people, from the age of 18 to 80, vegan and non-vegan.

How old is your average customer?

18-30 years.

How was your business affected by the pandemic?

We had to shut down for a few months, and now we are working very had to recover the stability. We incorporated hygiene & safety protocols in order to offer the best possible service and help fight the virus.

In Spain, how do you perceive the local vegan & eco-friendly market, in terms of business and how do you see the local consumer?

In our neighbourhood, there aren’t many vegan or eco-friendly businesses. It’s not in an area where veganism is popular. But that won’t stop us from doing what we believe in.

Give us a little background about how veganism is perceived in Spain. Is there a cultural clash? Does local media give space to the vegan lifestyle in news channels, lifestyle channels, magazines, etc?

It’s a very big culture shock in this country. The meat culture is very powerful, and in a country held down by traditions, it is very difficult to change mentalities.

There are animal-rights movements, right now. But it’s still and minority that is growing very slowly.



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How do you manage to reach out to your clientele? How hard is it for you to market your business?

It’s not difficult to connect with our clients since we choose the raw material when it comes to making a tattoo. Our clients want a professional job and that is what we offer, electing vegan and cruelty-free raw materials.



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A little more background to the local vegan scene in Spain. Do major supermarkets, for example, in your country offer a good array of vegan products on their shelves?

Not much. There is more offer than a few years ago, but there is still a long way to go.


I want to thank Ismael Hidalgo for agreeing to participate in our Interview Series. You can follow his work on Facebook and Instagram



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Interview in Spanish :

Tu nombre comercial

Poker Tattoo

Cuéntanos algo sobre tu negocio.

Somos un estudio de tatuajes familiar especializado en los estilos de realismo y neotradicional. Simplemente utilizamos productos veganos en nuestro estudio de tatuajes.

¿Cuántos años tiene tu negocio?


¿A quién atiendes? ¿De qué tipo de personas, grupo de edad estás viendo más interés?

Atendemos a todo tipo de personas, desde 18 años hasta 80, tanto veganos como no veganos.

¿Cuántos años tiene su cliente promedio?




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¿Cómo se vio afectada tu empresa por la pandemia?

Tuvimos que cerrar durante unos dos meses, así que ahora estamos trabajando muy duro para poder recobrar la estabilidad.
Hemos incorporado protocolos de higiene y seguridad para poder ofrecer el mejor servicio posible y así combatir al virus.

¿Cómo es el mercado local vegano y ecológico, en términos de negocios y quien es el consumidor local?

En nuestro barrio no hay muchos negocios veganos o ecológicos,no es una zona donde esto sea popular, pero no por ello vamos a dejar de lado aquello en lo que creemos.

Danos un poco de información sobre cómo se percibe el veganismo en España. ¿Hay un choque cultural? ¿Los medios locales dan espacio al estilo de vida vegano en canales de noticias, canales de estilo de vida, revistas, etc.?

En este país hay un choque cultural muy grande. La cultura de la carne es muy poderosa y al ser un país anclado en las tradiciones, en lugar del progreso, es muy difícil cambiar las mentalidades.

Actualmente, aunque hay movimientos en favor de los derechos de los animales, todavía sigue siendo un estilo de vida minoritario, que crece muy poco a poco.

¿Cómo logra llegar a tu clientela? ¿Qué tan difícil es para ti comercializar tu negocio?

No nos ha sido difícil conectar con la clientela, ya que nosotros somos lo que elegimos la materia prima a la hora de realizar un tatuaje.
Nuestros clientes quieren un trabajo bien hecho y eso es lo que ofrecemos, utilizando productos veganos y cruelty free.

Un poco más de historia de la escena vegana local en España. ¿Los grandes supermercados, por ejemplo, en tu país ofrecen una buena variedad de productos veganos en sus estantes?

No demasiada. Hay más oferta que hace unos años, pero todavía queda mucho por recorrer.



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Quiero agradecer a Ismael Hidalgo por aceptar participar en nuestra serie de entrevistas. Puedes seguir su trabajo en Facebook y Instagram



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