E45 products are popular for those with dry and itchy skin and work as a treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. So it’s only natural for ethical shoppers to want to find out whether this product is cruelty-free or vegan.
Is E45 Cruelty free?
Unfortunately, E45 is not cruelty-free. As a Reckitt Benckiser brand, their animal testing policy allows animal testing where there’s legislative requirements. Other reasons are outlined below: